Xtrusio AEO/GEO Audit

Semrush says 20/100.

Reality says IGEL dominates buyer-intent queries.

An independent 40-query audit of IGEL's visibility across AI platforms. We tested the exact questions IT Directors, CIOs, and Enterprise Architects ask when evaluating secure endpoint OS and thin client solutions.

February 2026

40 Queries Tested

4 AI Platforms

87.5%

Claude

35 of 40 queries

✓ EXCELLENT

62.5%

ChatGPT

25 of 40 queries

⚠ MODERATE

52.5%

Gemini

21 of 40 queries

⚠ NEEDS WORK

The Key Finding

IGEL dominates buyer-intent queries — despite Semrush scoring it 20/100.

When an IT Director asks "What secure endpoint OS is best for VDI?" — IGEL gets cited as "the gold standard". Google AI Overview shows IGEL first for healthcare endpoint security queries. The opportunity: close gaps on compliance (FedRAMP, NIS2, ISO 27001) and industry-specific queries where IGEL currently disappears.

Section 2

Semrush & AI Visibility Analysis

SEO metrics, AI scores, and Google AI Overview performance

SEO Performance

AI Visibility Scores

Google AI Overview

Authority Score

"Very Good"

12.6K

Organic Traffic

Monthly visits

8.1K

Organic Keywords

Ranking terms

597

Ref. Domains

Backlink sources

3.6K

Backlinks

Total links

17%

Traffic Share

Category share

📸 IGEL Domain Overview — Click to Expand

SEMRUSH DOMAIN OVERVIEW IGEL.com — Full SEO & AI Metrics

🔍 Key SEO Insight

                        IGEL has solid domain authority (40) and 12.6K monthly organic visits. However, Google SERP Position Distribution shows only 0.6% AI Overview presence according to Semrush — but our manual testing shows 73-82%. This is the brand dilution problem: Semrush tracks "IGEL" the word, not IGEL the endpoint OS company.

Semrush AI Visibility Scores Comparison

Company	AI Score	Mentions	Cited Pages	ChatGPT	Gemini
IGEL.com	20 "Low"	359	636	105	92
HP.com	89 "Great"	295.8K	263.9K	63.8K	79.3K
Dell.com	87 "Great"	230.5K	154.7K	50.9K	63.8K

📸 Brand Dilution Evidence — Click to Expand

IGEL.COM 20/100 "Low" Score

IGEL TOPICS 💅 Nail Polish & Medical

HP.COM 89/100 (Printers!)

DELL.COM 87/100 (Monitors!)

🚨 The Brand Dilution Problem

Semrush tracks word frequency, not buyer intent. IGEL's "Top Cited Sources" include igelbeauty.com (30 mentions) — a nail polish company! HP's 89/100 comes from printers. Dell's 87/100 comes from monitors. None track "What thin client OS for healthcare VDI?"

AIO Score

Out of 100

82%

Appearance Rate

9 of 11 queries

10/10

Healthcare

Category score

10/10

Security

Category score

Google AI Overview Category Performance

Healthcare/Clinical

10/10

Security/Ransomware

10/10

Hardware Flexibility

10/10

VDI Compatibility

9/10

Management/UMS

9/10

Cost/TCO

7/10

OT/Manufacturing

5/10

📸 Google AI Overview Evidence — Click to Expand

GOOGLE AI OVERVIEW Healthcare Query — IGEL #1

GOOGLE AI OVERVIEW VDI Management Query

✓ Key AIO Finding: IGEL Dominates Healthcare

When someone searches "What secure endpoint operating systems do hospitals use to protect clinical workstations?" — IGEL OS is cited FIRST in the AI Overview, described as "a read-only, Linux-based operating system designed for VDI." This is the visibility that matters for buyer-intent queries.

Section 3

Platform Scorecard

IGEL citation rates across AI platforms — Manual 40-query test

IGEL Citation Rate by Platform

Claude

87.5%

ChatGPT

62.5%

Gemini

52.5%

Google AI Overview

~82%

✓ Claude & Google AIO Dominance

IGEL appears in 87.5% of Claude and ~82% of Google AI Overview responses. These platforms cite IGEL OS, IGEL UMS, and the Preventative Security Model consistently.

⚠ ChatGPT Opportunity

                        62.5% leaves 15 queries where IGEL isn't mentioned. Key gaps: compliance topics (FedRAMP, NIS2, ISO 27001), industry verticals (logistics, OT).

🔴 Gemini Gap

52.5% is the weakest platform. Gemini prefers citing Stratodesk, HP ThinPro, and 10ZiG. This is fixable with targeted content.

📸 AI Platform Test Evidence — Click to Expand

GEMINI 40-Query Test Results

CHATGPT 40-Query Test Results

Section 4

The Gemini Gap

Why Stratodesk and HP ThinPro win on Google's AI platform

Gemini shows IGEL at only 52.5% citation rate — significantly lower than Claude (87.5%) and Google AI Overview (~82%). When buyers ask Gemini about thin client solutions, competitors get cited more frequently.

Who Gets Cited on Gemini for "Thin Client OS" Queries

HP ThinPro

~65%

Stratodesk

~55%

IGEL

52.5%

10ZiG

~45%

💡 Why This Matters

                    Google AI Overview and Gemini share underlying knowledge but have different citation patterns. IGEL dominates AI Overview (82%) but lags on Gemini (52.5%). The fix: content that explicitly positions IGEL against Stratodesk (now an IGEL acquisition) and HP ThinPro.

Section 5

Complete 40-Question AI Positioning Audit

Every buyer-intent query tested across Claude, ChatGPT & Gemini

We tested 40 high-intent queries that IT Directors, CIOs, and Enterprise Architects ask when evaluating secure endpoint OS solutions. Click to expand the full results.

35/40

Claude

87.5%

25/40

ChatGPT

62.5%

21/40

Gemini

52.5%

📋 View All 40 Questions & Results ▼

Question	Claude	ChatGPT	Gemini
1. What is the most secure endpoint operating system for enterprise VDI and DaaS environments?	✓	✓	✓
2. Which vendors offer secure endpoint OS solutions for healthcare clinical workstations?	✓	✓	✓
3. What are the best hardware-agnostic thin client operating systems for multi-vendor environments?	✓	✓	✓
4. Which thin client OS alternatives exist for organizations moving away from Dell ThinOS?	✓	✓	✓
5. What endpoint operating systems use a preventative security model instead of detection-based EDR?	✓	✓	✗
6. Which secure endpoint solutions are recommended for PCI-DSS compliance in financial services?	✗	✓	✗
7. What read-only operating systems prevent ransomware from persisting on endpoint devices?	✓	✓	✓
8. Which vendors provide centralized endpoint management for 10,000+ thin client devices?	✓	✓	✓
9. What secure endpoint OS solutions integrate with Citrix Virtual Apps and Desktops?	✓	✓	✓
10. Which thin client operating systems support Microsoft Azure Virtual Desktop natively?	✓	✓	✓
11. What endpoint solutions allow repurposing old Windows PCs as secure thin clients?	✓	✓	✓
12. Which vendors offer business continuity solutions for ransomware recovery at endpoints?	✓	✗	✗
13. What secure endpoint platforms support VMware Horizon View deployments?	✓	✓	✓
14. Which thin client OS solutions are designed specifically for retail POS and kiosk environments?	✗	✗	✗
15. What endpoint operating systems offer USB device control and peripheral lockdown?	✓	✓	✓
16. Which secure endpoint solutions meet FedRAMP compliance requirements for government agencies?	✓	✗	✗
17. What thin client platforms integrate with Imprivata for healthcare SSO and proximity badges?	✓	✓	✓
18. Which vendors offer endpoint OS solutions for call center and contact center deployments?	✓	✓	✗
19. What secure operating systems support AWS WorkSpaces for cloud desktop delivery?	✓	✓	✓
20. Which endpoint solutions help organizations comply with NIS2 directive in Europe?	✓	✗	✗
21. What thin client OS options exist for contact center agent workstations?	✓	✗	✗
22. Which vendors offer endpoint solutions that work with VMware Horizon specifically?	✗	✓	✓
23. What secure endpoint platforms provide zero-trust network access integration?	✓	✓	✓
24. Which thin client solutions offer the lowest total cost of ownership compared to Windows PCs?	✓	✗	✗
25. What endpoint OS solutions support biometric authentication for secure login?	✓	✓	✓
26. Which vendors provide endpoint solutions for secure remote work and hybrid workforce?	✓	✓	✗
27. What thin client operating systems offer offline mode capabilities for disconnected scenarios?	✓	✓	✓
28. Which secure endpoint solutions simplify Windows 10 end-of-life migration for enterprises?	✓	✗	✗
29. What endpoint platforms integrate with CrowdStrike, SentinelOne, or other EDR solutions?	✓	✓	✓
30. Which thin client OS solutions are recommended for education and university computer labs?	✓	✓	✓
31. What secure endpoint operating systems are used by financial trading floors?	✗	✗	✗
32. Which vendors offer endpoint solutions for managing hybrid cloud and on-premises VDI?	✓	✗	✗
33. What thin client platforms support multi-monitor configurations for power users?	✓	✓	✓
34. Which secure endpoint solutions are best for remote workers and branch offices?	✗	✗	✗
35. What endpoint OS options help reduce IT support tickets and help desk calls?	✓	✗	✓
36. Which thin client solutions are designed for logistics and warehouse environments?	✓	✗	✗
37. What secure endpoint platforms support digital signage and display applications?	✓	✗	✗
38. Which vendors help organizations achieve ISO 27001 compliance at the endpoint level?	✓	✗	✗
39. What thin client OS solutions offer energy efficiency and sustainability benefits?	✓	✗	✗
40. Which secure endpoint platforms are recommended for manufacturing and OT environments?	✓	✓	✗
TOTAL	35/40	25/40	21/40

🎯 Critical Gap: Compliance & Industry Queries

IGEL scores 0% on ChatGPT/Gemini for: FedRAMP (Q16), NIS2 (Q20), ISO 27001 (Q38), retail POS (Q14), trading floors (Q31), remote workers (Q34). These queries get generic answers or competitor citations. Dedicated compliance landing pages could capture this high-intent traffic.

Section 6

Visibility by Topic Cluster

Where IGEL wins, where it loses, and why

Topic Cluster

Claude

ChatGPT

Gemini

Core VDI/Thin Client

100%

Healthcare/Clinical

100%

Security/Ransomware

100%

80%

60%

Partner Ecosystem

83%

100%

Hardware Lifecycle

100%

25%

Compliance (FedRAMP/NIS2/ISO)

75%

Industry Verticals

75%

38%

13%

Remote Work

50%

✓ Dominant Categories

Core VDI, Healthcare, and Partner Ecosystem queries show 80-100% visibility across all platforms. IGEL owns these conversations.

🔴 Critical Gaps

Compliance: 0% on ChatGPT/Gemini
Industry Verticals: 13-38% on Gemini/ChatGPT
These require dedicated content pages.

Section 7

Strategic Recommendations

Actionable steps to close platform gaps and own compliance queries

Immediate (0-30 Days)

Close the Gemini Gap

Create "IGEL + Stratodesk: The Complete Story" content
Publish comparison pages: "IGEL OS vs HP ThinPro", "IGEL vs Dell ThinOS"
Add schema markup (SoftwareApplication, FAQPage) to product pages
Create "What is IGEL OS?" wiki-style definition page

Short-Term (30-90 Days)

Own Compliance Queries (0% to 70%+)

Create: "IGEL for FedRAMP", "IGEL for NIS2", "IGEL for ISO 27001"
Publish compliance whitepapers with structured Q&A
Build industry pages: Logistics, Manufacturing, Trading Floors
Create ROI calculator for TCO comparison queries

Long-Term (90+ Days)

Build Authority Ring

Secure placements in Healthcare IT News, CIO Magazine, SC Media
Amplify case studies with structured data markup
Build citation network through analyst reports
Monitor AI visibility monthly vs competitors

Section 8

Xtrusio AEO/GEO Strategy

Translating audit findings into a structured roadmap using Xtrusio's six-module methodology.

Module 1

Pulse Strategy (Timing)

Q4 Budget Cycles: Oct-Dec IT budgets
Windows 10 EOL: October 2025 urgency
Fiscal Year Start: Jan-Feb procurement

Module 2

AEO/GEO Optimization

Schema: SoftwareApplication, FAQPage
Wiki-style: "What is IGEL OS?"
3-Step: Schema + Authority + Content

Module 3

Magnet Funnel

TCO Calculator: Thin Client vs PC cost
Assessment: Hardware readiness tool
Checklist: NIS2/ISO compliance

Module 4

Authority Ring

Tier 1: Healthcare IT News, CIO Mag
Tier 2: G2, Capterra, Gartner
Tier 3: VMware/Citrix communities

Module 5

Content Engine

Compliance: FedRAMP, NIS2, ISO pages
Comparison: vs HP ThinPro, Dell ThinOS
Verticals: Healthcare, FinServ, Mfg

Module 6

Marketing Automation

Personas: IT Director, CIO, Architect
Triggers: Calculator, whitepaper, demo
Retargeting: Compliance content visitors

Results Projection

Metric	Current	3-Month	6-Month	12-Month
Claude Visibility	87.5%	90%	92%	95%
ChatGPT Visibility	62.5%	72%	80%	85%
Gemini Visibility	52.5%	65%	75%	82%
Compliance Queries	0%	40%	65%	80%
AI-Sourced Leads	Baseline	+30%	+60%	+120%