Revision Village Growth OS
IB-first exam-prep platform with deep past-paper video solutions, mocks, and live bootcamps
1. Company Overview
IB Diploma Programme exam prep — question banks, video solutions, mocks & live courses
📊
Key Metrics
$15M
Revenue
75K
Paid Subs
35%
Market Share
60
NPS Score
📈
Product Mix
2. Competitor Analysis
IB DP exam-prep competitive landscape
⚔️
Market Share Comparison
3. Market Landscape
IB DP digital exam-prep market dynamics
🌍
Market Overview
- Total Market Size (TAM)$120–180M
- IB World Schools6,000+
- Annual DP Finishers~215K
- RV School Reach>80%
📉
Revenue by Competitor ($M)
4. Customer Personas
Target audience profiles — teachers, schools, and students
👩🏫
IB Teacher — Sarah Chen
🏫
IB Head of Dept — James Morton
👩🎓
IB Student — Maya Rodrigues
5. Goals & KPIs
Strategic objectives and performance indicators
🎯
Goal Progress (Baseline → Target)
School Contracts (8 → 20)
40%
B2C Subs (75K → 93.75K)
80%
CAC Reduction ($38 → $32)
0%
D7 Activation (62% → 75%)
83%
📊
KPI Radar
6. Strategy Framework
GTM foundations and strategic pillars
🧭
Budget Allocation by Initiative
7. Execution Plan
Launch calendar and key milestones
📅
Key Milestones
Dec 2025
Launch Phase
Clips engine v1, pilot recruitment, teacher webinar #1, bootcamp enrollment opens
Jan 2026
Beta & Bootcamp
Dashboard v2 beta to pilot schools, bootcamp cohort #1 starts
Feb–Mar 2026
Content Sprint
Case study #1 (dept time-saved), exam clips sprint (+150), teacher webinar #2
Apr–May 2026
Exam Season Push
Bootcamp cohort #2, prediction papers drop, results week comms & renewal push
📊
Quarterly Budget ($K)
8. Governance & Metrics
Accountability and success measurement
🛡️
Governance Structure
- Review CadenceWeekly Ops / Monthly Strategy
- Reporting OwnerGrowth Lead
- Decision AuthorityHead of Sales / PM
- Escalation PathCEO (Tim Vaughan)
✅
Success Metrics (Current Score)
