IB Exam Prep Growth Plan

We already pull in about 240K visits a month with more than half from search, proving strong demand and brand pull, but our pages-per-visit, bounce rate and time-on-site all trail benchmarks, which means every visit is slightly underused and we now need UX and content improvements that turn this existing traffic into more trials and paying students before we chase even more volume.

We sit inside a $404B global edtech market with around $17.6M of realistic IB prep spend and are already doing roughly $1.2M, leaving more than 100 percent upside in our own lane while rivals like RevisionDojo outscale us about 7x in traffic; the practical call is to defend and grow IB test prep share now while planning, not rushing, moves into B2B schools and AI tutoring.

We already own or sit near the top for high intent terms like “math aa hl formula booklet” and “ib physics formula booklet”, yet competitors are bidding hard on “ib past papers” and other core phrases while several mid-page rankings with solid volume are barely supported; the simple move is to defend our #1 spots, put real budget behind 2–3 money keywords, and build or upgrade pages where we are close but not yet winning.

Around 70% of traffic is driven by students, but parents hold the wallet with roughly $240 LTV per family and teachers can bring entire classes with a 20% referral rate, while most of our experience still speaks mainly to the student; the opportunity is to design clear journeys and proof for parents and teachers so each subscription becomes a family or classroom rather than a single learner.

The scoreboard is clear: organic traffic should move from 240K to 400K, top-3 rankings from 150 to 400, backlinks per month from 50 to 150, while CAC falls from $45 to $28 and LTV rises from $180 to $240, taking the LTV/CAC ratio from 4.0 to 8.5; if we keep decisions tied to these gaps, revenue growth will follow automatically.

The plan is to own IB search intent for “IB past papers” and “formula booklets,” lean on our 10K+ video solutions as the moat, shift more buyers into higher-value annual pricing, grow paid from 2.8% to 30% of traffic, and build a network of 50 teacher affiliates; your role is to stand behind this single story of “default IB search destination with richer content and AI support” and back the price, channel and partnership changes needed to make it real.

The next quarter is broken into clear two-week blocks, with SEO pages in weeks 1–2, Google Ads in 3–4, YouTube shorts in 5–6, CRO tests in 7–8, teacher ambassadors in 9–10 and an AI tutor beta in 11–12, and while SEO and paid are on track, content and affiliate work are already at risk, so your main job is to protect this plan from new distractions and unblock those slower lanes so all pillars move together.

Weekly numbers show a healthier mix with traffic now roughly 50% organic, 30% paid and 20% referral and backlink growth ahead of target, but CAC sits at $32 versus a $30 goal and teacher affiliates are only 12 out of a target of 50, so we should tune or cut the weakest paid campaigns, double down on teacher recruitment, and keep the review ritual non-negotiable so these red and amber signals are fixed early, not at quarter end.