Detailed Keyword Analysis
Revenue-Driven SEO Gap Analysis for HackerEarth
797 Revenue Keywords
$526K Total Potential
153 High Opportunity Gaps
Revenue Calculation Methodology
Annual Revenue: Monthly Search Volume × 4% CTR × 12 months × 0.5% Visitor→Lead × 5% Lead→Customer × $8,000 per customer
Revenue Impact Analysis
$526,464
Total Annual Revenue Potential
Across 797 keywords
$13,344
Top 10 Keywords Revenue
2.5% of total potential
$660
Average Revenue per Keyword
Median: $960
153
High Opportunity Keywords
19.2% of total
Revenue Distribution by Keyword Tier
Detailed Keyword Breakdown
Top 10 Priority Keywords - Complete Analysis
Revenue calculations based on pessimistic assumptions
| Keyword | Volume | KD | CPC | Monthly Clicks | Annual Revenue | Effort | Priority |
|---|
Revenue Calculation Breakdown
Calculation Formula
1. Monthly Clicks: Volume × 4% CTR
2. Annual Clicks: Monthly × 12 months
3. Conversion: 0.5% × 5% = 0.025%
4. Customers: Annual clicks × 0.025%
5. Revenue: Customers × $8,000
Example Calculation
Keyword: "best interview questions" (1,900 volume)
Monthly Clicks: 1,900 × 4% = 76
Annual Clicks: 76 × 12 = 912
Customers: 912 × 0.025% = 0.228
Annual Revenue: 0.228 × $8,000 = ~$1,824
Opportunity Type Analysis
High Opportunity (153 keywords)
Definition: Competitors rank top 20, you don't rank in top 20
Revenue Potential: $153,600 - $279,360
Strategy: Create new content/landing pages
Medium Opportunity (0 keywords)
Definition: Both rank but competitor ≥10 positions ahead
Revenue Potential: N/A
Strategy: Improve existing content
Improve Existing (0 keywords)
Definition: You rank in top 20 and KD ≤ 60
Revenue Potential: N/A
Strategy: Optimize current pages
Persona & Intent Distribution
Target Persona Breakdown
Search Intent Distribution
Competitive Landscape
Competitor Position Analysis
hackerrank.com
Primary Competitor
Strong in coding assessments
testgorilla.com
Rising Competitor
Pre-employment testing
codility.com
Technical Assessment
Enterprise focus
mettl.com
Assessment Platform
Enterprise solutions
unstop.com
Campus Recruitment
Student-focused